This month, the Saint Louis County Department of Public Health is launching a new public information campaign to promote the simple behaviors that can prevent the spread of COVID-19.
The “Real Heroes” campaign, which focuses on zip codes in our vulnerable communities, includes fun and family-oriented messages featuring real St. Louisans who are stepping up to keep the community safe. These heroes demonstrate the superpowers that everyone can use in the fight against COVID-19: wearing a mask, washing your hands and keeping six feet apart from others when in public.
As mentioned by St. Louis County Executive Dr. Sam Page this morning, the department is developing a wide range of materials that you will see soon on buses, billboards, digital and newspaper ads and on social media. While the creative concepts have been produced in-house, we are using $100,000 of federal CARES Act funds to distribute these messages to the community.
The campaign was developed in partnership with residents in county ZIP codes that have been hardest hit by the pandemic. In recognition of the fact that minority residents have suffered a disproportionate share of the county’s COVID-19 deaths, our heroes are people of color, and our messages will be translated for a Spanish-speaking audience.
People are more likely to engage in healthy habits when they feel that those behaviors are normal, easy, and good for the community. By showing that regular people can take simple steps to protect their families and neighbors, the Real Heroes campaign will be an important tool to boost public participation in the fight against this deadly disease. Please use the following material for promotional support.
You Have the Power to Keep St. Louis Safe from COVID-19: https://youtu.be/D8ir1T8P-vE
Be a Hero. Keep St. Louis Safe from COVID-19: https://youtu.be/r2d9MoVUZlA
Be a Hero: Wash Your Hands: https://youtu.be/r1YbMO8850A
Be a Hero: Keep Your Force Field Up: https://youtu.be/M_t9nQYZpHw
Be a Hero: Wear a Mask: https://youtu.be/2SfSEbpVj-E
The St. Louis County Department of Public Health has been retesting patients in the Buzz Westfall Justice Center for COVID-19 and has identified an additional 10 positive cases among incarcerated individuals who tested negative during the first rounds of testing.
All of the facility’s approximately 900 incarcerated individuals have now been tested at least once.
The newest test results bring the total number of inmate cases to 43 since an outbreak was first discovered on Oct. 2, the St. Louis County Department of Public Health announced Wednesday.
All of the facility’s nearly 900 residents have been tested. Most patients are asymptomatic, while a few are experiencing mild symptoms. Medical care is being provided as appropriate. Adjustments have been made to facilitate isolation in single cells for each patient who requires it.
The St. Louis County Department of Public Works is identifying potential future prevention steps, including upgraded air filters, and facility staffers are being encouraged to continue regular COVID-19 testing.
On Oct. 2, an incarcerated patient tested positive during routine screening. The patient, who had previously tested negative for the disease, was transferred to the facility’s COVID unit. Employees of the St. Louis County Department of Public Health immediately began additional PCR testing of inmates and employees who had had contact with the patient.
Until the latest cluster of cases, DPH had detected no evidence of transmission of the virus within the facility. All previous cases were traced to transmission before the individual entered the facility.
To support our COVID patients’ connection to their families, the Community Liaison program was expanded to allow patients to allow Corrections Medicine to share a specific set of information with identified family members. Incarcerated patients have access to telephones at least twice daily, and facility employees are encouraging patients and close contacts to keep their families updated. Families of incarcerated individuals who would like more information are encouraged to email [email protected] or call 314-615-JAIL (5245) and ask for the Medical Community Liaison, who will address their concerns and facilitate communication with family members.